In my first post of this Selling on Etsy series, I talked about how I’ve used Markets and Events as a promotional tool, taking the opportunity to trade in person and promote my online store. In the lead up to such events, during them and afterwards, I share the story of my journey which brings me to this post. Selling on Etsy: Part 2
Telling your story…
Social Media has been a fantastic way of building further credibility online, where shoppers can’t talk to you face to face, especially when it comes to demonstrating the authenticity of what my family and I are about, and how that relates directly to what my work is about. Sharing the process of creating my products and the environment they are created in is a part of this story telling.
Part of the reason for me changing direction in my creative career was to be able to include my family in my adventures. So I also share snapshots of our travels, especially when we head off on a weekend adventure together to trade at a market or festival. The flexibility of running an Etsy store means that my shop is still working for me while we’re exploring and I do not have to physically be in one place all the time.
During these events I do place my Etsy store on vacation mode, with most of my products being one of a kind, I don’t want to risk double selling an item. I also state in my vacation notice exactly where I’ll be trading, during that period, to give online shoppers living nearby the opportunity to visit my stall in person.
Aside from sharing my production process and traveling trader adventures I also like to share images that validate (for want of a better word) my use of recourses especially since this relates directly to the way we live, our waste not want not approach to living means everything is viewed as a valuable resource with potential, so it is not discarded unless it’s truly deemed useless. That may sound like we’re hoarders, but I can assure you we are not… keeping our surroundings both beautiful and comfortable is just as important in my workspace as it is in our home and garden. Sharing snippets of what we as a family engage in to create and sustain the lifestyle we choose to live, based on what we truly believe in, only stands to strengthen what I speak about in my listing descriptions.
I believe its possible to be both personable and professional in your approach to social media, being yourself takes a lot less effort than pretending to be someone you are not… Etsy shoppers support authenticity. So as a sole trader, artisan, artist, designer or micro business, giving customers a true sense of what you stand for through your story telling is far more beneficial than trying to keep up the appearance of being a large company when you are not! Keep in mind that large companies (if not selling on a cheap price) try to create story boards for their promotions that capture the imagination of their customers… while artisans live those stories! Don’t be afraid to share the story you are living, as it can both inspire others to work on living their own dream as well as providing your buyers the confidence to support your work.
“Large companies create story boards, artisans live those stories!”
My next post in this series will be about listing descriptions, your descriptions are a part of your story telling opportunity! Selling on Etsy: Part 3 will expand on this further.
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