Writing listings that help tell your story was the topic of my last post in my Selling on Etsy series. As well as keeping the process of writing those listing simple, equally as important is keeping the process of photographing your products for your listings.
Set up a ‘ready to shoot area’
The photographing of products is such a crucial component in enticing shoppers into your online store, especially since they can’t draw from the atmosphere of your space, the reception they received and how they were made to feel while they were there, as is the case in a bricks and mortar store. Ensuring the feel of your images are consistent and making the process of capturing them simple for yourself to achieve will keep your shop looking and feeling professional while telling an overall story representing the ethos of your business.
Running a micro business often means you cover most, if not all roles, in every step of the process yourself, so it is important to have systems in place that allow you to complete each step efficiently. Especially since most of us Etsy sellers are women with children (as per the finding in the recent report shared on the EtsyAU blog) meaning we are restricted to working around the needs of our families and sometimes with them right under our feet, so the simpler we can make the process the more enjoyable it will be and the outcome will in turn be much more rewarding. Although I love to be able to venture off into farmland or down into the village for a shoot, sometimes the weather at the time of a scheduled shoot does not allow for me to do so, or my window of opportunity may be narrow due to a hectic production schedule or family commitments, prohibiting me from achieving this in the timeframe that I wish to capture and then list my products… so I like to have a back up!
For me that has meant finding an area in my studio with the most consistent natural light and setting up a display that can easily be tweaked to capture a product in a snapshot as well as rearranged and adapted for a more complicated shooting session.
Here are some examples of how I use my ready to shoot area:
I like to use props that are sourced from nature, or rescued items such as vintage suitcases, wooden bobbins, ladders & doors… as these all fit in with the feel of my studio and the ethos of my business. It also represents how I set up my market & festival stalls, no matter whether people see my products in person on online the style and feel is recognisable… keeping the ‘branding’ consistent.
Allowing these processes to be simple and manageable will also mean allow to have time to try new things, learn new skills and keep on growing as an artisan and business owner, which I will talk more about in my final post in this Selling on Etsy series.
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