Keeping things achievable is vital to running a micro business, burning out serves no one, so having systems in place like setting up a ready to shoot area which was the topic of my last post in this Selling on Etsy Series, makes it possible to keep up with the many and varied aspects of running a business. Equally important is to keep growing and developing as an artisan, not just for own your sake but also for your customer’s.
Keep on improving… and evolving!
Keeping an existing customer happy and engaged is far easier than trying to constantly find new ones. So it is extremely important to continue to improve your products, sometimes it’s just about tweaking things a little. I recently sold a third instrument case to an existing customer who had bought one for almost each of her children and her feedback this last purchase was; “The rivets on the labels work really well now!” (paraphrased) This simple little change of using mini rivets rather than hand stitching labels on not only upped the quality of the finish on my product, it also impressed an existing customer who was already sold on my work.
By adding new designs to your product range you’ll also find that existing customers who already trust you and the quality of your work will keep coming back for more, not just for them but they’ll make purchases to gift to family and friends and will become your best form of advertising. Beyond just improving existing products though, there is always more to learn… I am always out to refine my skills or learn new ones. In the last couple of years I have attended workshops on leather work, sandal making, silver smithing, business development etc… every time I do a workshop it not only teaches me something new, it triggers ideas for improvement within my product range or ignites an idea for a new product all together. Expanding on my artisanal skill set keeps me thinking and my customers engaged.
Working with full kangaroo skins (has been a part of my evolution process) to create my own offcuts in colours that I find work well with blankets and colours that I find difficult to obtain reliably as an off cut. By increasing my skills in leather work I have also been able to expand my range even further, introducing full skin leather satchels, sometimes you just need a neutral tone bag to compliment your outfit, while other times the comfort of a blanket bag is what you need… using the two side by side gives you the complete by marie-nicole experience. Recently, I started working with hair on hide creating an adjustable vest perfect for a marketeer, artisan or even a musso, where you’re often exposed to the elements, need to maintain a comfortable level of warmth without feeling bulky and restricted in movement. This vest will soon become a part of the WILD HIDE RANGE which was born as a complimentary range to the RESCUED AND REPURPOSED RANGE… the two ranges now sit comfortably side by side in my Etsy store (and on my market stall).
As artisans we are not mass producers, we are not manufacturers, we are artists expressing our creativity with a practical application, shoppers who visit Etsy are not after something they can easily obtain in the mainstream, much like shoppers who attend artisan markets, evolving keeps things exciting for you and them alike. So don’t be afraid to expand on your skills and introduce something new.
Selling on Etsy allows you to have both “roots and wings”…in my case, trading from the serenity of our farmlet, even while I sleep, play with my kidlets, furry and feathered friends, or while we venture off to explore our region and beyond. Not being restricted to the opening hours of a bricks and mortar store suits the lifestyle we lead at the moment. Which I am sure is not dissimilar to yours, as the research has shown, most Etsy sellers are female, mothers working within the constraints of a family, or people with careers outside their craft, so juggling varied tasks at once is inevitable. The ability to reach customers across the globe who value your work while fulfilling the needs of those within your care is invaluable. Which is why I encourage anyone with a desire to do something different, something truly unique to them, but are unsure of how to get it out there in front of the buyers without drastically changing their current lifestyle, to start with an Etsy store, grow it organically and enjoy the journey it will take you on!
As I said earlier in this series of posts, selling through Etsy is easy, but it does take effort and should be treated like any other business venture to reap the rewards… of which there are many.
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Ps. Transforming your dreams into reality is possible… you have it within you… and there are many tools easily accessible that can help you achieve that.